Many auto body shops are owned by honest, hard working individuals trying to survive in a difficult industry and a very tough economy. They are forced to accept outrageously discounted prices in order to drive business and are decidedly underpaid by insurance companies on a regular basis. Regardless of that, quality service must be maintained for the customer. Ask for references before choosing an auto body shop. Talk to former customers and discover if they were satisfied with their experience. No business can make everyone happy all of the time, but honest business owners will bend over backwards to fulfill their promises.