It’s not just about graphics, flash, content, etc – you need to be aware of how well-accepted things like popups will be in your market. You don’t want people leaving your site left, right and center because of annoying pop-ups. With most common consumer markets, it’s best to just not use them. The conservative and probably profitable route to take is to not use them. People will judge you based on what they see and the conclusions they draw, and sometimes people associate the use of popups with spam. But it’s no problem to get optins, just use an inline subscription form on your site. It depends on your market, but usually you want to follow proven design ideas and conventions because people relate to them faster. As you probably expect, visitors are expecting to see certain links/buttons for bookmarking sites, subscribing to RSS feeds, etc. If you do not use these things, people can have a general feeling of being uncomfortable, or they might wonder about you and why you don’t have these options on your site. People are used to finding certain things in forex samurai, so don’t change that.